• Alec Maxwell Unites his Kloss Creative Community with a Photo Book and Sustainable Merch Collection

    1 month ago - By 10 magazine

    It all started with a pop socket. Well, about a thousand of them.
    Around five years ago, creative director and filmmaker Alec Maxwell began gifting pop sockets bearing the name Kloss - the alias he began using 11 years ago to credit his work, which is the name of his creative studio - to the people who make up his extended community. “I've given them to each individual personally and I know exactly who has one,” explains Maxwell, who has never put the pop sockets on sale. “I made sure I have a connection with each of these people.”
    Whenever a pop socket bearer posted a mirror selfie, with...
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