• Get You Skate on with Guess' Summer Games Collection

    8 days ago - By 10 magazine

    Who's ready for the Olympic games? Kicking off this Friday in Tokyo, this year will see skateboarding recognised as an official Olympic sport for the first time ever. A mood for celebration, Guess has chosen to spotlight the sport with its Summer Games 2021 collection.
    Heading into the archive, the brand has resurfaced a series of vintage graphics from the Guess 1989 Worldwide collection especially for this capsule collection. Featuring 48 pieces in total, the collection channels the brand's All American heritage.
    The vintage-inspired co-ed collection modernises Guess' enzyme washes and...
    Read more ...

     

  • Directors Unveil Four New Films to Celebrate Skateboarding At the Olympics

    Directors Unveil Four New Films to Celebrate Skateboarding At the Olympics

    8 days ago - By Hypebeast

    Amidst the ensuing chaos of the pandemic , the subsequent cries to cancel the games and the controversy surrounding some of Tokyo 2020's shining stars - it's easy to forget that the Olympic Games are supposed to be fun. And although the event certainly won't be the same with everything that has transpired, one thing that can surely be celebrated is the Committee's acceptance to include skateboarding as an Olympic sport. To mark this moment in history, Facebook and Droga5 will launch a campaign called We Change the Game When We Find Each Other. The four feature spots will air during NBC 's...
    Read more ...